Timeless branding through Kuishi’s glass etching service

Palazzo Edmondo, a restored 16th-century luxury stay in Puglia, partnered with Kuishi to create bespoke etched glassware that reflects the property’s refined approach to hospitality design.

As part of a wider restoration focused on preserving historic character while introducing contemporary comfort, the team sought a subtle form of branding that would complement the interiors without overpowering them.

The Brief

The requirement was for understated, design-led hospitality branding. Standard printed or heavily branded items were avoided in favour of something more tactile, minimal, and integrated into the space.

The goal was to elevate everyday guest touchpoints through premium glass etching that aligned with the Palazzo’s architectural identity.

Our Solution: Bespoke Glass Etching Service

Kuishi delivered a tailored glass etching service, applying subtle, permanent branding to selected glassware used throughout the property.

The etched finish provides a soft, elegant texture that interacts beautifully with natural light, enhancing the sense of quality without visual distraction. This approach ensures the branding feels like part of the object itself rather than applied decoration.

The Result

The final outcome is a cohesive and refined guest experience where every detail feels intentional. The etched glassware reinforces the palazzo’s commitment to thoughtful hospitality design while maintaining a clean, minimal aesthetic.

This project demonstrates how bespoke glass etching can elevate luxury hospitality branding in a way that is durable, subtle, and aligned with high-end interior environments.

All Photography by Martine Loiola